Insight & Analysis

A secret door to sustainable competitive advantage

13 May, 2016

CSR fuels 360º value creation

By Wayne Dunn

Wayne Dunn

Wayne Dunn is an award-winning global CSR expert with extensive teaching, writing, lecturing and Advisory Service experience. He is supported by an extensive faculty and advisory team.

Society is demanding more of business.  So are shareholders.  And often governments too. These expectations will keep growing and businesses and organizations that don’t adapt will struggle to survive.  Those that figure it out can create a sustainable competitive advantage that can help drive profits and success.

Business innovation coupled with strategic corporate social responsibility can help find ways to align business and societal value, creating sustainable competitive advantage and game changing go-forward strategies.

Traditional thinking too often pits societal expectations against corporate profits creating a zero sum game that not only destroys value but also sucks energy and vitality from organizations.

The CSR Training Institute specializes in helping businesses and organizations to innovate and develop strategic approaches that can align societal and shareholder expectations.  Through customized training programs and strategic and advisory services the Institute can help organizations find that sweet spot where value is created for shareholders and stakeholders.

Bespoke training programs integrate theory and practice in ways immediately applicable to current business issues and opportunities.  Sessions are customized based on the needs and interests of the company and participants.  They are then re-calibrated on a daily basis to follow the energy and interests of the group, enabling the training to match real-world challenges and opportunities.

A valuable side-benefit is the team-building that naturally occurs during the session. Programs include participants from across organizations; from departments that seldom have opportunities for engaging collaboration. The focus on business innovation, strategy and social responsibility serves to bring together strategic and personal interests that would seldom meet in business as usual situations.  Participants leave with shared experiences and vision and a commitment to collaborating on innovation.

Participants and organizations consistently notice post-training outcomes like

  • Business wide strategy
  • New thinking and organization-wide energy to address key non-market business issues
  • Sustainable competitive advantage
  • Improved teamwork and organizational energy
  • Identification of new opportunities
  • Improved employee engagement and commitment

If you are interested in discussing how we can assist your business through training, strategy and advisory services and an integration of both please email Wayne Dunn here.

Tags: CSR Strategy

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