You’ve done your homework and decided that it’s time for your company to start integrating Corporate Social Responsibility into your business strategy.
But, be careful or you will simply waste time, money and resources.
While the SDGs were developed with active input from business leaders and industry groups, the language and framing of them has largely defaulted to language and perspectives more common to governments, development organizations and international agencies such as the U.N.
Throughout my career, I’ve had the opportunity to work with a number of companies to develop Corporate Social Responsibility (CSR) strategies that focus on creating value; value for the companies AND value for communities and society.
The push for companies to include corporate social responsibility in their business strategy does not come only from consumers - it comes from investors as well.
The intersection between business, society and environment is where smart CSR works to create value for all stakeholders.
If your business is going to spend money on CSR and Social Value it must understand why it is doing it, and how that supports business value.
The road that connects CSR and Sustainability budgets to social, business and environmental value is not an automatic, self-driving road where you simply add budget and value follows. Yet, many businesses treat it as if it was just that.
I am often asked this question. Today, while hunting for something I came across this response I gave last May when someone asked. I thought it might be interesting for others
28 May 2018, Negril, Jamaica
23 Oct 2019, Lagos, Nigeria
